POP UX

I was not really a big fan of 37signals before. I felt they’re such a hype. But just recently, I revisited them to check if we can use basecamp as our collaboration for our ideatoki projects. And, because my teammate Honee is a 37signals fan, so it just makes sense to go use 37signals. When I get to their main sign up page, I cannot help but get delighted.

It’s so plain and simple, nothing fancy. I love it.

With all the different web apps popping up with too eye-candy designs, and fancy aesthetics, 37signals design looks pale in comparison which gives a feeling that it’s not for non-sense. And, yes, I love straight-to-the-point, nothing fancy UI designs. I guess back in the early days of Web 2.0, 37signals looks fancy if you compare it to the corporate websites.

But one thing I realized just now is that 37signals has a very delightful content design. Their brief instructions, blurbs neatly place around their app is the strength of their design. Just enough, witty thoughts around their app makes you feel the people behind it really cares for their product.

This morning I downloaded Rockmelt browser - they no longer have the beta invites, we can freely download it now. Since I need to live how the ‘social media’ experience for our ideatoki social media outfit (we’re based in Cebu, Philippines), I decided to download it for my social media needs.

After I click their Download button on their landing page, their ‘thank you’ page kind of delights me. It gives me a feeling that rockmelt team is genuine with their gratitude.